the Direct Group - Houston,TX

The 73rd Postmaster General, Patrick Donahoe, began his postal career as a clerk 35 years ago. His focus is moving the USPS forward to “continue the viability of the Postal Service”.
Mr. Donahoe’s predecessor, John Potter, had developed major re-structures: 5-day delivery, retiree benefit reforms, and legislative modifications which would allow the UPSP to function like a private business.
“While we are confronted by challenges, I am confident we will succeed”, stated Mr. Donahoe.

Surprised that 18-34 year olds prefer print marketing over other media formats? Postal mail is the most trusted source of marketing because consumers believe electronic media isn’t as private or personal.

What is SaaS?  Software as a Service.  It utilizes the internet and operates behind a firewall on the computer.  It does not require any additional equipment or software licensing.   SaaS is a cost effective way for business to use the software needed rather than buy expensive license pre-packaging.  

Since SaaS operates in ‘real time”, vendors who utilizes SaaS, have a distinct advantage to competitors who do not.

Experian’s white paper reflects direct mail remains the primary influence for consumers.
Catalogs had the highest rate of being read at 48% and the lowest rate for discarding.
According to studies, in 2010, catalogs return $7.34 in sales for every dollar spent creating them.

Customer service and loyalty; the two ideologies at the base of every business. Effective, not just knowledgeable, customer communication is imperative for continue success. With the internet and social media, consumers are quick to voice opinions. Think of the airlines,
which are frequent and immediate targets of unhappy customer’s blogging/twitter.
Excellent customer communication creates a substantial advantage. The customer is always right, and they deserve to be heard, acknowledged and respected